Where this comes from. Sales are read live from the published Frido sales sheet each time the page loads or you press refresh. Columns are matched automatically, dates are read across formats, discount codes are upper-cased, duplicate lines and zero-revenue lines are dropped, and AOV is always recalculated as revenue ÷ orders.

How to read the comparisons. Every ▲ / ▼ compares the period you've selected against the period of the same length immediately before it — pick 7 days and you're looking at this week against last week. The sheet is written once a day, so it normally runs a day behind. Every window — the headline day, the 7- and 30-day ranges and "this month" — ends on the newest day that actually has data, so the lag never shows up as a zero-sales day and never drags down your averages. The headline and the first two date buttons are named for the real calendar ("Yesterday", "2 days ago"), and the pill beside the date tells you exactly how far behind the sheet is.